Introduction

Our Selling the Seven Cs™ program is designed to help technology sales teams navigate complex markets and position themselves as trusted advisors. Whether you’re selling SaaS, cloud solutions, or IT infrastructure, we tailor our training to your solutions, client needs, and the decision-makers you engage with.

How We Help Technology Sales Teams

Win on Value: Clearly demonstrate your technology solutions’ ROI and strategic benefits to move beyond feature-based competition.

Stand Out in a Competitive Market: Equip your sellers to deliver insights that address client challenges and differentiate your offerings.

Enhance Sales Planning: Develop strategic plans to align technology solutions with client business drivers.

Maximize Solution Adoption: Identify opportunities for cross-selling and up-selling within existing client relationships.

Empower Teams: Ensure technical and sales teams collaborate effectively to present unified, value-driven solutions.

Navigate Complex Sales Cycles: Prepare your sellers to handle multi-stakeholder, long-cycle sales confidently and precisely.

Foster Client Trust: Train your sellers to build long-term relationships by addressing both technical needs and business outcomes.

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Looking for a Sales Manager, Fractional VP of Sales or Sales Coach to drive business development success in your consulting firm? We’ll help you find the right fit. Click below to discover more or schedule a call today.


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Click below to know more about the Selling the Seven Cs™ Program