Selling the Seven C’s™: Sustainable Behavioral Change for High-Performance Sales Teams
Selling the Seven C’s™: A Client-Centric Approach
While modern sales training has moved away from the outdated transactional sales jargon, many programs still send mixed messages that hinder genuine buy-in from participants. Traditional methods like ‘overcoming objections’ can feel confrontational, ‘qualifying’ can dehumanize the learning experience, and ‘closing’ often adds unnecessary pressure. Selling the Seven C’s avoids these pitfalls, focusing on a holistic and client-centric model with a win-win vocabulary.
1. A New Vocabulary for Sales Success:
Our Seven C’s introduce a fresh vocabulary that drives the buying process forward. The language secures optimum buy-in from ethical sales professionals and their leaders, who coach, reinforce, and help sustain the behavior changes learned.
2. Mindset and Preparation:
Build a solid foundation by understanding who you are-your values, your preferred selling style, and how to leverage your emotional intelligence (EQ). Like a top athlete, you must be ready for peak performance by knowing your strengths and areas for growth.
3. Building Trust and Gaining Access:
Apply our “Like-with-Like” principle to gain access and interest. We teach you how to present insights, market analysis, and show respect for potential gatekeepers without losing the edge needed to reach decision-makers. This approach ensures you are seen as a valuable partner while maintaining control of the conversation.
4. Opening Correctly to Gain Commitment:
It’s a myth is that salespeople struggle because they can’t close deals. The real challenge lies in not opening correctly. By listening deeply, understanding challenges, and finding appropriate solutions, sales professionals can secure the official commitment to move forward. This truth-based approach naturally leads to earning lasting trust. We reject the notion of winning by any means, including omitting crucial information that potential clients need to make informed decisions.
5. Engaging with Potential Clients:
Our vocabulary and approach are designed to create an ethical buying experience, making potential clients feel valued and understood rather than being sold to. We avoid adversarial tactics and emphasize proper preparation to ensure that each sales call is backed by tailored insights into the potential client’s industry and competition. We leverage social media for personal insights into the called-upon decision-maker, accelerating the sales cycle for client acquisition and loyalty.
Our program, led by Dennis Fox, the creator of Selling the Seven C’s (see About Dennis), balances the subject matter to cater to both seasoned veterans and new professionals. Experienced salespeople stay engaged, while new professionals gain foundational skills without feeling overwhelmed.
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Book Your 30 Minutes Complimentary Consultation Today
Ready to transform your sales team? Book a call with us today to practice what we preach. We’ll listen to who you are and what you hope to gain from a solution like ours, all at no charge.
During this call, we’ll even share some of the concepts from our program so you can see firsthand how it sounds and feels.
Don’t miss this opportunity to experience the Selling the Seven C’s™ difference. Contact us now to schedule your consultation and start your journey to unparalleled sales success.
