Introduction:
The Selling the Seven C’s™ program offers a client-centric, ethical approach to sales, avoiding the outdated, adversarial language of traditional sales models. This course is anchored in the Empower7™ Strategy, providing a comprehensive vocabulary and methodology for achieving sales success.
Key Concepts:
A New Vocabulary for Sales Success: Replace traditional terms like “overcoming objections” and “closing” with a more client-centric language that emphasizes mutual success.
Mindset and Preparation: Understand your values and selling style, leveraging your emotional intelligence (EQ) to build a strong foundation.
Building Trust and Gaining Access: Use the “Like-with-Like” principle to connect with decision-makers and present valuable insights.
Opening Correctly to Gain Commitment: Focus on listening and understanding client needs to gain their commitment naturally.
Engaging with Potential and Existing Clients: Create an ethical buying experience, building credibility and genuine connections.
Interactive Image: Click Here for a detailed breakdown of each ‘C.’
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Continue: Grow the client's profitable revenues through exceptional support, creating introductions and referrals for new opportunities.
Create: Create the Ideal Potential Client (IPC) profile with all relevant pieces in preparation for warm or hot outreach using insights and/or strategic introductions.
Connect: Initiate a personal conversation that secures a solid appointment for an exploratory first meeting with all relevant stakeholders.
Confirm: Using effective questioning and deep listening, validate needs, establish urgency, and set criteria for advancing the buyer's journey.
Confer: Collaboratively explore relevant solutions with the potential client, using dialogue and insights to align on the best path forward.
Commit: Earn the prospective client's decision to officially move forward by outlining the next steps, ensuring a win-win for all.
Concerns: Welcome and address potential client reservations or questions with empathy and clarity, ensuring all issues are managed effectively.
Book Your 30 Minutes Complimentary Consultation Today
Ready to transform your sales team? Book your 30-minute complimentary consultation today and experience the Selling the Seven C’s™ difference.