• Selling the Seven C’s™- Our Core Foundation Program

    Selling the Seven C’s™: Sustainable Behavioral Change for High-Performance Sales Teams

Introduction:

The Selling the Seven C’s™ program offers a client-centric, ethical approach to sales, avoiding the outdated, adversarial language of traditional sales models. This course is anchored in the Empower7™ Strategy, providing a comprehensive vocabulary and methodology for achieving sales success.

Key Concepts:

A New Vocabulary for Sales Success: Replace traditional terms like “overcoming objections” and “closing” with a more client-centric language that emphasizes mutual success.

Mindset and Preparation: Understand your values and selling style, leveraging your emotional intelligence (EQ) to build a strong foundation.

Building Trust and Gaining Access: Use the “Like-with-Like” principle to connect with decision-makers and present valuable insights.

Opening Correctly to Gain Commitment: Focus on listening and understanding client needs to gain their commitment naturally.

Engaging with Potential and Existing Clients: Create an ethical buying experience, building credibility and genuine connections.

Interactive Image: Click Here for a detailed breakdown of each ‘C.’

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