Introduction
Our Selling the Seven Cs™ program helps distribution sales teams break free from price-based competition and win on client value. Whether you’re a regional distributor or a national network, we tailor our training to your business size, market focus, and the decision-makers you engage with.
- Win on Value:
Communicate your products’ unique advantages to rise above price competition. - Stand Out in the Market:
Position your reps as trusted advisors delivering differentiating insights. - Enhance Sales Planning:
Strategically plan client interactions to drive value and results. - Maximize Product Mix:
Uncover cross-selling and up-selling opportunities within relationships. - Empower Partners:
Enable distributors to use value-based selling to boost demand. - Pursue New Clients:
Use preparation to ensure outreach is warm, targeted, and confident. - Foster Collaboration:
Strengthen communication across sales, marketing, and technical teams.
A Winning Strategy
Our Selling the Seven Cs™ program equips distribution sales teams with the skills to thrive in a competitive market. Whether you work with SMBs, mid-market firms, or enterprise clients, we help you drive sustainable growth, enhance client relationships, and improve sales performance.
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Learn More
Click below to know more about the Selling the Seven Cs™ Program