Introduction

Our Selling the Seven Cs™ program equips law firms with the tools to strengthen client relationships, expand key accounts, and grow new business ethically and effectively. We tailor our training to your firm’s size, practice areas, and the clients you serve, ensuring it resonates with the unique demands of legal professionals.

How We Help Law Firms Succeed

• Build a Culture of Business Development:
  Create a firm-wide mindset where business development is valued, supported, and practiced consistently.
• Strengthen Existing Relationships:
  Equip your lawyers with the skills to deepen client relationships, identify additional service needs, and expand accounts.
• Generate New Client Opportunities:
  Equip your team with ethical outreach strategies to expand their networks, build authentic connections, and uncover quality client opportunities.
• Enhance Ethical, Value-Based Selling:
  Train lawyers to lead value-driven conversations that focus on client needs and demonstrate the firm’s expertise and integrity.
• Differentiate Your Firm:
  Craft compelling narratives that highlight your firm’s unique strengths and set you apart from competitors.
• Maximize Productivity:
  Improve habits and processes to balance billable work with effective business development.